Pursuant to the online article “http://news.mit.edu/2016/startup-smartphone-app-safe-driving-0105” (2016), Drivewell, a telematics analytics mobile app developed by Cambridge Mobile Telematics (CMT), aims to inculcate safe driving behaviors on the road. Utilising the commonplace mobile platform, this app records actions performed by drivers on the move, such as steering, phone usage, braking, as well as illegal speeding. With sensor technology installed in phones, GPS, motion, vibration sensory feedback can be garnered and processed by algorithms, producing essential performance data that can be converted into incentives for safe driving habits.
Through constant enhancement and evaluation across pilot programs, this app has managed to clinch its client base over eight countries. This app has successfully peaked safety driving records up to 30 percent across a nationwide contest. Raising awareness of accidents caused by poor driving behavior and prohibited mobile phone usage on the wheel, this product seeks to target specific areas personalized to each individual driver in order to remedy negligent conduct on the roads.Reference website:
http://news.mit.edu/2016/startup-smartphone-app-safe-driving-0105
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